About Sapporo

Sapporo

Founded in 1876, Sapporo is the oldest brand of beer in Japan with a rich history and high standard of quality.

Sapporo brews premium lagers using the highest-quality ingredients that they can find, giving each of their beers a signature crisp, refreshing flavour, and clean finish.

Taste the Crisp and Clean Flavour

At Sapporo, only the best ingredients are selected to create its iconic smooth taste.

Since its establishment, Sapporo Breweries has been storing up unique technical knowledge in addition to pursuing finer ingredients.

In 1979, after their dedication to the research and development of barley, the “Haruna Nijo” Barley was born. It has been described as a “Miracle Barley” thanks to its ideal nutrition balance and fermentation ability.

This “Miracle Barley” is used as the world’s highest grade of parent strain for developing high-quality breeds of barley even after all these years.

One of the essential ingredients when brewing the perfect beer hops help to create the right amount of bitterness and aroma for the beer.

In addition, hops help in maintaining froth longer and restrain the growth of undesirable bacteria, keeping the beer in good condition longer. The Sapporo factory also developed a virus-resistant variety of hops which helped them to overcome a hops crisis in 1970.

The strong fundamental of world-leading technologies accumulated over the long history of Sapporo has significantly contributed to the beer brewing industry of the world.