Why is freshly-processed rice better?

The flavour of rice deteriorates faster, the longer it sits in its already-polished state. This is why we believe in polishing our rice only when it’s about to be consumed; doing so also seals in its nutrients for as long as possible.

More importantly, freshly-polished rice tastes great, with its chewy, fluffy texture and sweet aroma – ready to be savoured with all your favourite dishes!

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